Introduction Foreign companies increasingly target Turkish consumers through websites, social media, mobile applications, online marketplaces, influencer campaigns, search engine advertisements, programmatic ads, e-mail marketing, push notifications and cross-border e-commerce platforms. A company may be incorporated in the United States, the United Kingdom, Germany, the Netherlands, the United Arab Emirates or another jurisdiction, but if it […]
Introduction Alcohol and tobacco advertising is one of the most strictly regulated areas of advertising law in Turkey. Unlike ordinary consumer products, alcoholic beverages and tobacco products are subject to public health-based restrictions that go far beyond the general prohibition of misleading advertising. In many cases, the issue is not whether the advertisement is truthful, […]
Introduction Crypto asset advertising has become one of the most sensitive areas of financial and digital advertising in Turkey. Crypto asset trading platforms, wallet services, custody providers, token projects, fintech companies, influencers, media publishers, comparison websites and foreign platforms may promote crypto-related services through websites, mobile applications, search engine ads, social media posts, sponsored articles, […]
Introduction Financial services advertising is one of the most sensitive areas of consumer advertising in Turkey. Banks, credit institutions, insurance companies, payment service providers, electronic money institutions, investment firms, portfolio management companies, fintech platforms, credit comparison websites, mobile banking applications and financial influencers all promote financial products through digital and traditional channels. These advertisements may […]
Introduction Real estate advertising is one of the most important and sensitive areas of consumer advertising in Turkey. A property advertisement may influence a consumer’s decision to buy, rent, visit, negotiate, pay a deposit, sign a brokerage agreement or enter into a preliminary sales arrangement. Because real estate transactions usually involve high economic value, even […]
Introduction Tourism and hotel advertising is one of the most commercially important areas of consumer marketing in Turkey. Hotels, resorts, boutique hotels, travel agencies, online booking platforms, short-term rental platforms, package tour operators, health tourism providers, destination marketing agencies and accommodation intermediaries all compete for consumer attention through websites, social media, search engine ads, influencer […]
Introduction Dental clinic advertising in Turkey is a highly sensitive legal area because dental services are healthcare services, not ordinary commercial products. A dental clinic may wish to promote implant treatment, orthodontics, smile design, zirconium crowns, teeth whitening, dental aesthetics, pediatric dentistry or oral surgery through websites, Google Ads, Instagram, TikTok, YouTube, patient testimonials or […]
Introduction Medical aesthetic services are among the most visible and commercially sensitive areas of healthcare marketing in Turkey. Aesthetic clinics, plastic surgeons, dermatologists, dentists, hair transplant centers, medical aesthetic units and health tourism providers frequently use websites, Instagram, TikTok, YouTube, Google Ads, influencer collaborations, patient stories, before-and-after visuals and sponsored content to attract patients. However, […]
Introduction Cosmetic advertising is one of the most sensitive areas of consumer advertising in Turkey. Cosmetics are used directly on the human body, often on the skin, hair, nails, lips, teeth or external intimate areas. Consumers purchase cosmetics not only for appearance, but also for confidence, hygiene, personal care, anti-aging expectations, acne concerns, hair loss […]
Introduction Digital advertising is no longer limited to banners, pop-ups, sponsored posts or search engine advertisements. Today, advertising often operates through interface design. A consumer may be guided toward a purchase, subscription, consent, upgrade, data sharing decision or additional paid service not only through words, but also through buttons, colors, default settings, pre-selected boxes, countdown […]