Introduction Food supplements are one of the fastest-growing product categories in Turkey. Vitamins, minerals, collagen products, omega-3 oils, probiotics, herbal extracts, protein powders, amino acids, magnesium products, vitamin D products, multivitamins and similar supplements are widely sold through pharmacies, e-commerce platforms, social media accounts, marketplaces, wellness stores and influencer campaigns. As consumer interest in health, […]
Introduction Health-related advertising is one of the most sensitive areas of Turkish advertising law. Consumers may rely on advertisements when making decisions about food supplements, cosmetics, medical devices, healthcare services, wellness products, weight-loss programs, aesthetic procedures, herbal products, vitamins, skincare products and other goods or services that may affect health, appearance or well-being. For this […]
Introduction Environmental awareness has become a major factor in consumer behavior. Consumers increasingly prefer products and services that are described as sustainable, eco-friendly, recyclable, carbon-neutral, natural, organic, biodegradable, climate-friendly or environmentally responsible. As a result, businesses in many sectors use environmental claims in their advertisements to differentiate themselves from competitors and appeal to environmentally conscious […]
Introduction Targeted advertising has become one of the most powerful tools in digital marketing. Businesses no longer show the same advertisement to every consumer. Instead, they use online behavior, search history, purchase records, location data, demographic information, cookie data, device identifiers, interests and previous interactions to deliver personalized advertising content. This practice is generally known […]
Introduction Artificial intelligence has rapidly transformed the advertising industry. Brands can now create realistic digital characters, virtual influencers, synthetic voices, AI-generated product visuals, automated advertising texts, deepfake-style videos, personalized advertising scenarios and digital copies of real persons. These technologies allow businesses to produce faster, cheaper and more creative advertising campaigns. However, they also create new […]
Introduction Social media advertising has become one of the most influential forms of marketing in Turkey. Brands, e-commerce platforms, service providers, clinics, restaurants, hotels, mobile applications, financial technology companies and international businesses now use social media channels to reach Turkish consumers directly. Instagram posts, TikTok videos, YouTube reviews, X posts, LinkedIn promotions, podcasts, live streams, […]
Introduction Discount advertising is one of the most commonly used marketing tools in Turkey. Businesses use expressions such as “50% off,” “limited-time campaign,” “special discount,” “last chance,” “Black Friday sale,” “seasonal sale,” “buy one get one free,” “free shipping,” “discount coupon,” “member-only price,” and “lowest price” to attract consumers and increase sales. These campaigns are […]
Introduction Comparative advertising is a powerful marketing method. Businesses often want to show that their product is cheaper, faster, safer, more efficient, more durable or more beneficial than other products in the market. In many industries, comparison is one of the most effective ways to influence consumer behavior. A consumer who sees a clear comparison […]
Introduction Unfair commercial practices are one of the most important subjects in Turkish advertising law. In a competitive market, businesses naturally use advertising, sales techniques, promotions, discount campaigns, digital interfaces and personalized marketing tools to influence consumer decisions. However, Turkish law draws a clear boundary between lawful commercial persuasion and unlawful manipulation. When a commercial […]
Introduction The Advertising Board in Turkey, known in Turkish as the Reklam Kurulu, is one of the most important administrative authorities in the field of consumer protection and advertising law. It operates under the Ministry of Trade and plays a central role in supervising commercial advertisements and unfair commercial practices directed at consumers. For businesses, […]