Service continuity is one of the most important legal and commercial issues for technology startups. A startup may provide: In most of these business models, customers expect the service to function continuously and in accordance with the promises made by the startup. But what happens if the service fails? For example: Does every service interruption […]
Employee mobility is one of the most sensitive issues for technology startups. A startup may spend years training a software engineer, sales manager, product director or senior executive. During that period, the employee may gain access to highly valuable information, including: The employee may then resign and receive an offer from a competing startup. Founders […]
Attracting highly qualified employees is one of the most difficult challenges for early-stage startups. A newly established technology company may be competing for engineers, product managers, executives and sales professionals against much larger companies that can offer higher salaries, established bonus systems and greater job security. For this reason, startups frequently use equity compensation to […]
Generative artificial intelligence has fundamentally changed the way businesses create content. A startup can now use artificial intelligence to generate: within seconds. This technological development creates an increasingly important legal question: Who owns the copyright in content generated by artificial intelligence? Does the person who writes the prompt own the output? Does the company paying […]
Artificial intelligence has rapidly become part of the ordinary business infrastructure of startups. A startup may use artificial intelligence to: Some startups merely use third-party artificial intelligence services. Others integrate an external AI model into their own software. More sophisticated startups develop and commercialise their own artificial intelligence systems. These different business models create different […]
Cloud infrastructure has become an essential part of the modern startup ecosystem. A Turkish startup may use Amazon Web Services, Microsoft Azure, Google Cloud, a foreign CRM provider, an international email platform, an analytics service, an artificial intelligence API or another SaaS provider without ever operating its own physical server. From a technical perspective, this […]
Personal data has become one of the most valuable assets of modern startups. A technology startup may process information relating to customers, employees, job applicants, website visitors, mobile application users, suppliers, investors and business partners from the first day of its operations. A SaaS company may collect user names, email addresses, IP addresses and usage […]
Launching a mobile application or website involves much more than software development. Once users can create accounts, purchase products, subscribe to services, upload content, communicate with other users or provide personal information, a legal relationship begins to develop between the platform operator and its users. This raises an important question for startups operating in Turkey: […]
A startup may spend years developing a brand, registering its trademark, acquiring customers and investing substantial amounts in digital marketing, only to discover that another person has registered a domain name containing the same or a confusingly similar trademark. The problem may arise in many different forms. For example: For technology companies, these disputes can […]
A startup may spend years developing software, attracting customers, raising investment and building a reputation around a particular name without ever registering that name as a trademark. At the beginning, trademark registration may appear less urgent than product development, financing, recruitment or sales. Founders may believe that incorporating a company, purchasing a domain name or […]