Google Ads and the Use of Competitor Trademarks: Practice in Turkey and Risks for Foreign Companies Google Ads and keyword advertising are now standard tools for entering the Turkish market. Yet using a competitor’s registered trademark as a keyword or in ad text is not just aggressive marketing; under Turkish law it can amount to […]
Unfair competition disputes in Turkey have become increasingly common with the growth of e-commerce, franchising and cross-border trade. For both local and foreign companies, understanding the expected duration, cost structure and litigation risks in Turkish courts is essential for making a realistic enforcement strategy. Under the Turkish Commercial Code (TCC) No. 6102, Articles 54–63 regulate […]