Introduction Fintech advertising in Turkey has become a major legal and regulatory issue. Payment institutions, electronic money institutions, digital wallets, crypto asset service providers, investment platforms, crowdfunding platforms, digital lending providers, insurance technology companies, Banking-as-a-Service interfaces, open banking apps, and financial comparison platforms all use digital marketing to acquire customers. They advertise through Google search […]
Introduction Licensing can be one of the fastest ways for a startup to scale in Turkey. A young company may have a strong brand, software platform, AI tool, patented technology, industrial design, know-how, product formula, content library or franchise-style business model, but it may not yet have the capital, personnel or infrastructure to expand alone. […]
Introduction Artificial intelligence is becoming one of the most valuable areas of innovation for startups, software companies, SaaS platforms, fintech businesses, healthtech projects, e-commerce tools, legaltech products, gaming companies, marketing technologies and industrial automation systems. In Turkey, AI-based products are increasingly built around machine learning models, algorithms, datasets, software code, user interfaces, automated decision tools, […]
Introduction For many startups, the most valuable asset is not only the technology, product or service itself, but the way it looks and feels. A distinctive product shape, packaging design, color combination, mobile app interface, store layout, restaurant concept, display style, website appearance or brand environment can become a powerful commercial identity. Consumers often recognize […]
Introduction A strong business idea may be the beginning of a successful company, product, platform, mobile application, manufacturing process or service model. However, many entrepreneurs in Turkey make the same legal mistake: they believe that the “idea” itself can be registered and fully monopolized. Turkish intellectual property law does not protect a business idea merely […]
For an e-commerce startup, the brand is often the first real business asset the market recognizes. Customers may not know the legal entity behind the business, the supply chain, or the software architecture, but they quickly learn the store name, app name, logo, domain, and marketplace identity. In Turkey, that makes brand protection a legal […]
Learn when non-compete clauses are valid in Turkey, how Turkish courts limit them, what remedies employers can seek, and when post-employment competition bans become unenforceable. Introduction Non-compete clauses in Turkey are governed primarily not by the Labor Law, but by the Turkish Code of Obligations. The key rules are found in Articles 444 to 447 […]
When a person dies in Turkey, the legal process does not begin and end with identifying the heirs. Turkish law treats death as the opening of a full estate administration process involving protection of the estate, handling of wills, issuance of heirship documents, management of debts, possible rejection of the inheritance, possible official inventory or […]
Children are at the center of the Turkish system of inheritance law. In Turkey, succession does not begin with a will, a family meeting, or a private understanding among relatives. It begins with the statutory order set out in the Turkish Civil Code. That order places the deceased person’s descendants in the first line of […]
Collision liability in maritime law is one of the most important and technically demanding areas of shipping law. When two vessels collide, the legal dispute is rarely limited to the physical impact itself. The real controversy usually concerns fault, causation, apportionment of loss, limitation of liability, and the evidentiary record that explains what the vessels […]