The cosmetics industry is a highly competitive space where global brands and local Turkish manufacturers often share the same shelves. Lipsticks, foundations, serums, sunscreens, haircare products… Many of these may look “similar” on the outside, but behind them there are often patent-protected formulas, production processes and packaging technologies. This reality naturally leads to patent infringement […]
In today’s global business environment, the value and recognition of brands are increasing.This increasing importance requires effective protection of trademark rights and resolution ofdisputes. Trademark right provides the identity of a business and distinguishes its productsfrom others and therefore becomes a strategic asset for businesses. However, in thisenvironment where competition is intense, the existence of […]