Introduction Hidden advertising is one of the most serious legal risks in Turkish advertising law. Modern consumers are exposed to commercial messages not only through traditional advertisements, but also through social media posts, influencer videos, product reviews, online articles, podcasts, marketplace rankings, affiliate links, native advertising, brand collaborations, sponsored travel content, unboxing videos and customer […]
Introduction Price is one of the most decisive factors in consumer behavior. A consumer may choose one product, service, seller, platform or brand over another mainly because of the advertised price. For this reason, price information in advertising must be accurate, transparent and not misleading. In Turkey, misleading price information is one of the most […]
Introduction Advertising is one of the most powerful tools used by businesses to influence consumer behavior. A well-designed advertisement can increase brand recognition, generate sales, direct online traffic, build trust and create competitive advantage. However, when an advertisement is misleading, deceptive, hidden, manipulative, unfair or contrary to Turkish consumer protection rules, it may lead to […]
Introduction Advertising campaigns in Turkey are no longer limited to television commercials, newspaper ads or outdoor billboards. Today, a single campaign may include social media posts, influencer collaborations, SMS messages, e-mail marketing, targeted digital ads, AI-generated visuals, discount banners, consumer reviews, marketplace listings, mobile app notifications, search engine ads and personalized product recommendations. This multi-channel […]
Introduction Commercial electronic messages are one of the most common marketing tools used by businesses in Turkey. Companies send SMS messages, e-mails, automated calls, campaign notifications, discount announcements, promotional codes, product offers, event invitations, loyalty program messages and customer retention communications to reach consumers quickly and directly. These tools are commercially powerful because they enter […]
Introduction Consumer reviews and testimonials have become one of the most influential elements of modern advertising. In e-commerce, tourism, healthcare, cosmetics, food supplements, digital services, mobile applications, education, real estate, financial services and many other sectors, consumers often rely on other users’ experiences before making a purchasing decision. A high rating, a positive comment, a […]
Introduction Advertising to children is one of the most sensitive areas of Turkish advertising law. Children are not ordinary consumers. They may not fully understand the persuasive purpose of advertisements, the difference between entertainment and commercial promotion, the economic consequences of a purchase, the value of money, the meaning of sponsorship or the risks of […]
Introduction Food supplements are one of the fastest-growing product categories in Turkey. Vitamins, minerals, collagen products, omega-3 oils, probiotics, herbal extracts, protein powders, amino acids, magnesium products, vitamin D products, multivitamins and similar supplements are widely sold through pharmacies, e-commerce platforms, social media accounts, marketplaces, wellness stores and influencer campaigns. As consumer interest in health, […]
Introduction Health-related advertising is one of the most sensitive areas of Turkish advertising law. Consumers may rely on advertisements when making decisions about food supplements, cosmetics, medical devices, healthcare services, wellness products, weight-loss programs, aesthetic procedures, herbal products, vitamins, skincare products and other goods or services that may affect health, appearance or well-being. For this […]
Introduction Environmental awareness has become a major factor in consumer behavior. Consumers increasingly prefer products and services that are described as sustainable, eco-friendly, recyclable, carbon-neutral, natural, organic, biodegradable, climate-friendly or environmentally responsible. As a result, businesses in many sectors use environmental claims in their advertisements to differentiate themselves from competitors and appeal to environmentally conscious […]