Consumer Reviews and Testimonials in Turkish Advertising Law

Introduction

Consumer reviews and testimonials have become one of the most influential elements of modern advertising. In e-commerce, tourism, healthcare, cosmetics, food supplements, digital services, mobile applications, education, real estate, financial services and many other sectors, consumers often rely on other users’ experiences before making a purchasing decision. A high rating, a positive comment, a before-and-after testimonial, a five-star review or an influencer’s personal recommendation may be more persuasive than a traditional advertisement.

For this reason, consumer reviews and testimonials in Turkish advertising law are now a major compliance area. Reviews and testimonials are not merely informal opinions when they are used in a commercial context. If a business publishes, selects, highlights, edits, categorizes, sponsors, imports, filters or promotes consumer reviews in a way that affects purchasing decisions, the practice may be assessed under Turkish advertising law, consumer protection law and unfair commercial practices rules.

The legal risk is clear: reviews can be manipulated. Businesses may publish fake reviews, buy positive comments, suppress negative reviews, import unverified ratings from third-party platforms, use testimonials from people who never purchased the product, or present sponsored endorsements as independent consumer experiences. Such practices may mislead consumers and distort competition.

Turkish law responds to this risk through the rules on commercial advertisements, unfair commercial practices, hidden advertising, misleading claims and consumer review verification. The Ministry of Trade has emphasized that reviews and rating systems are among the most important criteria affecting consumers’ purchasing decisions in online commerce. It has also stated that businesses have verification obligations to prevent fake, misleading or unprovable reviews from being published in commercial contexts.

The importance of this issue increased with the amendments to the Regulation on Commercial Advertising and Unfair Commercial Practices published in the Official Gazette on 1 July 2026. According to the Ministry of Trade, consumer reviews obtained from platforms where verification of the purchase process is not possible may not be published; and where reviews are separately categorized under headings such as product, service, delivery, seller or provider, all such reviews must be shown clearly, understandably, distinguishably and easily accessibly in the same area.

This article explains the legal framework for consumer reviews and testimonials in Turkey, including fake reviews, verified purchase requirements, third-party review imports, testimonial advertising, influencer endorsements, health-related testimonials, e-commerce platform risks, complaint platforms, Advertising Board sanctions and practical compliance steps for businesses.

Legal Framework of Consumer Reviews and Testimonials in Turkey

Consumer reviews and testimonials are regulated within the broader framework of Turkish advertising law and consumer protection law. The main legal sources are Law No. 6502 on the Protection of Consumers and the Regulation on Commercial Advertising and Unfair Commercial Practices. These rules require commercial advertisements and commercial practices to be honest, accurate, transparent and not misleading.

The Advertising Board, known in Turkish as the Reklam Kurulu, is the central administrative authority responsible for examining commercial advertisements and unfair commercial practices directed at consumers. The Ministry of Trade states that the Advertising Board is the sole administrative authority authorized to examine and supervise commercial advertisements and unfair commercial practices directly or indirectly targeting consumers in any medium. The Board may order suspension, correction, administrative fines, temporary suspension and, in online cases, access blocking.

Consumer reviews may fall within this framework when they are used in a commercial environment. A review displayed on a seller’s website, a rating shown on a product page, a testimonial used in a social media advertisement, a customer quote placed on a landing page, or a five-star score promoted in a paid campaign may all influence consumer decisions. If the review is fake, unverifiable, selectively presented or misleadingly categorized, it may become an unfair commercial practice.

The Ministry of Trade has expressly recognized that reviews and rating applications affect consumers’ economic behavior, especially in internet-based shopping. In a 2025 announcement concerning Advertising Board decisions, the Ministry stated that reviews and ratings reflecting consumers’ experiences have become one of the most important criteria influencing other consumers’ preferences and purchasing decisions.

Therefore, businesses should not treat reviews as legally neutral content. Once reviews are integrated into a commercial sales process, they must comply with advertising law standards.

What Are Consumer Reviews?

Consumer reviews are statements, ratings, scores, comments, photos, videos or evaluations made by consumers about a product, service, seller, provider, delivery process, customer service experience or purchasing process. They may appear on e-commerce platforms, marketplace pages, hotel booking websites, restaurant platforms, app stores, complaint platforms, brand websites, social media comments, video reviews and third-party rating websites.

A review may include a star rating, written comment, product photo, experience video, recommendation, complaint, comparison, satisfaction statement or warning. It may refer to product quality, delivery speed, packaging, seller communication, service performance, refund process, after-sales support, health effect, comfort, durability, taste, price-performance ratio or overall satisfaction.

The key legal issue is whether the review is presented as a genuine consumer experience. If a review is shown to consumers as if it comes from a real buyer or service user, the business must be able to support that impression. A fabricated comment, a paid review disguised as independent experience, a rating imported from a platform where purchase cannot be verified, or a testimonial by someone who did not actually use the product may mislead consumers.

In Turkish advertising law, the overall impression matters. A review section titled “real customer reviews,” “verified buyers,” “guest reviews,” “user experiences,” or “what our customers say” creates a strong trust signal. If the business cannot prove that the reviews are based on actual purchases or genuine experiences, the presentation may be risky.

What Are Testimonials?

Testimonials are statements used in advertising to show that a person has used, experienced, approved, recommended or benefited from a product or service. Unlike ordinary reviews, testimonials are often selected and used by the advertiser as part of a marketing message.

Examples include:

“Our customers love this product.”
“This cream changed my skin.”
“I lost weight with this program.”
“This clinic gave me my confidence back.”
“This course helped me find a job.”
“I always use this supplement.”
“Thousands of users recommend us.”
“Rated 5 stars by real customers.”

A testimonial may come from an ordinary consumer, influencer, celebrity, expert, employee, patient, student, business customer or fictional character. It may be written, spoken, visual, video-based, AI-generated or included in social media content.

Testimonials are powerful because they create social proof. Consumers may believe that if others had a positive experience, they may also obtain the same benefit. This is why testimonials must be truthful, representative and properly disclosed. A business should not use exceptional results as if they are typical. It should not use an influencer’s statement without disclosing sponsorship. It should not create fake testimonials. It should not use health-related testimonials to imply treatment results that are legally unauthorized.

Verified Purchase Requirement and Review Authenticity

One of the most important rules concerns review authenticity. If a business publishes reviews in a commercial context, it should be able to verify that the review comes from a consumer who actually purchased the product or received the service.

The Ministry of Trade’s 2025 announcement gives a concrete enforcement example. In an Advertising Board examination, a company published comments and ratings under the heading “Facility Reviews” based on Google systems without fulfilling the obligation to verify that the reviews were made by consumers who purchased the relevant goods or services. Since Google and similar platforms may allow users who did not stay at the facility or receive the service to comment, the Ministry stated that the verification and proof obligation could not be satisfied. The Board considered the publication of such reviews on websites selling goods or services to be an unfair commercial practice, even if warnings were included, and imposed suspension and administrative fines.

This is highly important for businesses in tourism, hotels, clinics, restaurants, e-commerce, education, real estate, software and service sectors. A business should not simply copy or import reviews from third-party platforms if it cannot verify that the reviewers actually purchased the product or received the service.

The 2026 amendments further clarified this rule. According to the Ministry of Trade, consumer reviews obtained from platforms where verification of the purchasing process is not possible may not be published. This means that businesses must design review systems around proof, not assumption.

Fake Reviews as Misleading Advertising

Fake reviews are one of the clearest examples of misleading commercial practice. A fake review may be written by the business itself, employees, agencies, bots, paid reviewers, competitors, influencers or third parties who have not genuinely used the product or service. It may be positive or negative. Positive fake reviews mislead consumers into trusting a product or seller. Negative fake reviews may unfairly harm competitors.

Examples of unlawful or risky practices include:

Publishing fabricated five-star reviews.
Buying positive comments from review farms.
Offering rewards only for positive reviews.
Creating fake accounts to increase ratings.
Deleting negative comments while keeping positive ones.
Using employee reviews without disclosure.
Presenting sponsored influencer content as an ordinary customer review.
Copying reviews from another product page.
Using AI-generated customer testimonials.
Importing unverified reviews from unrelated platforms.

Fake reviews distort the consumer’s economic behavior because consumers may choose a product, service or seller based on trust signals that are not real. They may also create unfair competition because businesses that manipulate reviews gain an unlawful advantage over honest competitors.

A business should never assume that reviews are harmless because they are “just opinions.” In advertising law, a false or manipulated opinion used to sell a product may be as misleading as a false factual claim.

Selective Presentation of Reviews

Even genuine reviews can mislead consumers if they are selectively presented. A business may publish only positive reviews, hide negative comments, delay critical reviews, display high ratings more prominently, suppress low-star feedback or categorize reviews in a way that creates a distorted impression.

The 2026 amendments address review presentation. According to the Ministry of Trade, where reviews are published separately under headings such as product, service, delivery, seller or provider, all reviews must be shown in the same area in a clear, understandable, distinguishable and easily accessible way.

This rule is important because review categories can influence consumer perception. For example, a marketplace may show a product’s high rating but hide poor seller delivery ratings in another section. A hotel platform may show room satisfaction but make service complaints difficult to access. An online education platform may show course content ratings but hide cancellation or refund complaints. Such design may mislead consumers if relevant evaluations are not accessible in a balanced manner.

A legally safer review system should allow consumers to see positive and negative feedback, rating distribution, review dates, verified purchase status and review categories. Businesses should not design review interfaces to overemphasize favorable information while hiding unfavorable but relevant consumer experiences.

Review Manipulation in E-Commerce

E-commerce platforms are especially vulnerable to review manipulation. Sellers compete intensely for visibility, and review scores directly affect ranking, conversion rates and consumer trust. This creates incentives for unlawful review practices.

Common e-commerce review risks include fake buyer accounts, incentivized positive reviews, review swapping, family or employee reviews, AI-generated comments, competitor attacks, product variation manipulation, old reviews attached to new products, and review hijacking. Review hijacking occurs when a seller uses reviews from one product to promote a different product, causing consumers to believe that the new product has strong consumer approval.

Marketplace operators also face practical risks. Even if the fake review is created by a third-party seller, the platform’s design may contribute to misleading presentation. A platform that allows unverified reviews, unclear rating categories, hidden negative feedback or misleading badges may attract regulatory attention.

The Ministry of Trade has emphasized that reviews and rating systems influence online consumer decisions and that review manipulation should be prevented through verification obligations. Therefore, e-commerce businesses should establish technical and legal controls, including verified purchase labels, fraud detection, review moderation, seller rules, complaint mechanisms and audit records.

Third-Party Review Platforms

Many businesses rely on third-party platforms such as search engines, map services, booking platforms, social media pages, complaint websites or independent review sites. These platforms may include useful consumer information, but they may not always verify that the reviewer actually purchased the product or received the service.

Turkish advertising law now treats this as a major compliance issue. The Ministry’s 2025 review-related announcement states that reviews from platforms based solely on user experience claims, such as Google and blog pages, cannot be published on websites selling goods or services where the business cannot verify that the reviewers actually received the relevant goods or services. The Ministry stated that this practice may be an unfair commercial practice regardless of whether warnings are included.

Therefore, a hotel, clinic, restaurant, course provider or e-commerce seller should be careful when embedding third-party review widgets on its own commercial website. If the business cannot verify the purchase or service experience, simply stating “reviews are taken from Google” may not be enough to eliminate risk.

A safer approach is to collect reviews through a verified system connected to actual orders, reservations, invoices, service records or customer accounts. If third-party references are used, they should be reviewed carefully and should not be presented as verified customer experiences unless verification is possible.

Testimonials and Personal Experience Claims

A testimonial must reflect a genuine experience. If a person says that they used a product, received a service, visited a facility or achieved a result, the advertiser should be able to prove that the experience is real.

This is especially important in sectors where results matter: healthcare, beauty, cosmetics, supplements, education, finance, investment, real estate, tourism and digital services. A testimonial claiming “I got perfect results,” “I earned money,” “I found a job,” “my skin improved,” “my pain disappeared,” or “my child succeeded” may strongly influence consumers.

The testimonial should not create an impression that the same result is guaranteed for everyone. If the testimonial reflects an exceptional or unusual outcome, the advertisement should not present it as typical. In many cases, a disclaimer may be necessary, but disclaimers are not a complete solution if the dominant message remains misleading.

A business should also avoid editing testimonials in a way that changes meaning. Shortening a review is acceptable only if the edited version remains faithful to the consumer’s actual statement. Removing qualifications, limitations or negative context may create a misleading impression.

Influencer Testimonials and Hidden Advertising

Influencer testimonials are particularly risky because followers may believe that the influencer is sharing a personal and independent recommendation. If the influencer receives payment, free products, discounts, commission, event participation or another benefit, the content must be clearly disclosed as advertising.

The Ministry of Trade’s influencer guide requires influencer advertisements to be clearly and understandably expressed and distinguishable as advertising. It also prohibits hidden advertising on social media. Where an influencer receives material benefit, free or discounted goods or services, the commercial advertising relationship must be disclosed in a way that is visible and understandable to consumers.

The same guide states that an influencer cannot recommend or create the impression of having experienced a product or service if they have not actually experienced it. It also prohibits influencers from making unlawful health claims or unsupported scientific and test-result claims.

This is crucial for testimonial advertising. An influencer should not say “I bought this and loved it” if the product was gifted. They should not say “I use this every day” if they used it only once. They should not say “this cured my problem” if the statement is a prohibited health claim. They should not present sponsored content as a spontaneous personal opinion.

Brands must also take responsibility. Influencer agreements should include disclosure language, experience requirements, prohibited claims, review obligations, screenshot preservation and removal duties. A brand cannot safely argue that the influencer acted alone if the brand funded or benefited from the campaign.

Health-Related Testimonials

Health-related testimonials are among the highest-risk forms of advertising. A consumer or influencer may say that a supplement, cosmetic product, healthcare service, wellness product, device or treatment improved their health. Such statements may create disease-treatment, prevention or cure claims.

Risky examples include:

“This supplement stopped me from getting sick.”
“This cream cured my eczema.”
“This vinegar healed my illness.”
“This clinic guaranteed my results.”
“This product fixed my hormonal problem.”
“This device eliminated my pain.”
“This treatment is risk-free.”

The Advertising Board actively examines misleading health claims, including statements made in e-commerce question-and-answer sections. In its 369th meeting, the Board noted that electronic marketplace Q&A areas were frequently used by sellers for misleading health claims, including disease-treatment expressions concerning certain vinegar products; nine firms were sanctioned.

The same risk applies to reviews and testimonials. A seller should not highlight or use a consumer review that contains unlawful disease-treatment claims. Even if the review was originally written by a consumer, it may become advertising content when selected, promoted, pinned or displayed by the business in a commercial context.

Testimonials by Experts, Doctors and Professionals

Expert testimonials may be especially persuasive. Consumers may trust doctors, dentists, pharmacists, veterinarians, academics, engineers, dietitians, financial advisors, teachers or other professionals. However, professional endorsements can easily become misleading if the authority is exaggerated, irrelevant or used to imply approval that does not exist.

In health-related advertising, references to doctors, dentists, veterinarians, pharmacists and health institutions are particularly sensitive. Turkish advertising rules restrict the use of health professional references in testimonial advertising where they create health claim impressions. Businesses should avoid using professional titles, white coats, clinic backgrounds, medical symbols or academic authority in a way that suggests unauthorized endorsement.

The 2026 amendments also added a rule preventing academic titles from being used in a misleading or deceptive way in commercial advertisements and announcements. This is relevant to testimonials because academic titles can create strong credibility. A title should not be used to imply scientific proof, official approval or professional endorsement beyond the truth.

For non-health sectors, expert testimonials should also be accurate and relevant. A software product may use a cybersecurity expert testimonial only if the person actually reviewed the product and the statement is not misleading. A financial service should not use expert-like testimonials to imply guaranteed profit or risk-free investment.

AI-Generated Reviews and Testimonials

Artificial intelligence creates a new review and testimonial risk. Businesses can now generate thousands of realistic reviews, customer stories, product ratings, testimonial videos or synthetic influencer statements within minutes. These may appear authentic, but if they do not reflect real consumer experience, they are misleading.

AI-generated reviews are particularly dangerous because they can be highly persuasive and difficult for consumers to distinguish from genuine reviews. A business should not use AI to fabricate customer experiences, inflate ratings, create fake before-and-after stories, generate false complaint responses or produce synthetic testimonials.

The 2026 amendments also regulate AI-generated advertisements. If advertisements use AI-generated digital characters that cannot be distinguished from real humans, this must be clearly disclosed. The amendments further prohibit advertisements where an AI-generated digital copy of a real person creates the impression that the person personally experienced or recommended a product or service.

This rule directly affects testimonial advertising. A business cannot use a digital copy of a real person to make it appear that the person used or recommended a product if that is not true. It should also avoid AI-generated “real customer” videos unless the artificial nature and lack of real experience are clearly handled and the content is not misleading.

Consumer Review Platforms and Complaint Websites

Complaint platforms have become important in Turkish consumer culture. Consumers often search for complaints before purchasing from a seller or service provider. The 2026 amendments introduced changes concerning complaint platforms. According to the Ministry of Trade, the period given to sellers or providers to exercise their right to explain or respond before consumer complaints are published was reduced from seventy-two hours to forty-eight hours; if no response is given within that period, evaluations will be published directly.

This development is important because it shows that Turkish regulation recognizes both consumer review rights and business response rights. Complaint platforms should publish consumer experiences in a timely, fair and transparent manner. Sellers and providers should monitor complaints and respond quickly.

Businesses should not attempt to manipulate complaint platforms through fake positive comments, pressure on consumers, unlawful removal requests or misleading settlement statements. At the same time, they should preserve evidence and respond professionally to inaccurate or abusive complaints through lawful channels.

Review Incentives and Rewards

Businesses sometimes offer incentives for reviews. This may include discount coupons, loyalty points, gifts, free samples, cashback or participation in prize draws. Incentivized reviews are not automatically unlawful, but they must be handled carefully.

The key issue is transparency and neutrality. If a consumer receives a benefit for leaving a review, this should be disclosed where the review is published. The business should not reward only positive reviews. A campaign that gives benefits only to five-star reviewers or asks consumers to revise negative reviews in exchange for discounts may mislead consumers.

A lawful review incentive program should invite honest feedback, whether positive or negative. It should disclose the incentive, avoid pressure, avoid pre-written templates, and not filter results based on rating. If the business collects reviews through a third-party service, it should ensure that the service complies with Turkish rules.

Employee and Insider Reviews

Employee, family member, agency or business partner reviews are another risk. Such persons may appear to be ordinary consumers, but they have a relationship with the business. If that relationship is not disclosed, consumers may be misled.

For example, a restaurant should not allow employees to post five-star reviews as customers. A clinic should not use staff testimonials as if they were patient experiences. A software company should not ask agency workers to post app store reviews as independent users. A seller should not use family members to increase ratings.

If an insider genuinely purchased or used a product, the relationship should still be considered. The safest approach is not to use insider reviews in consumer-facing promotional material unless the relationship is clearly disclosed and the review does not mislead consumers.

Negative Reviews and Competitor Conduct

Consumer review law is not only about positive fake reviews. Negative fake reviews may also be unlawful. A competitor may publish false complaints, low ratings or defamatory comments to harm a business. Such conduct may raise issues under unfair competition law, civil law and, depending on the content, other legal regimes.

However, businesses should distinguish between false negative reviews and genuine criticism. Consumers have the right to share truthful experiences. A business should not threaten consumers merely because they posted negative feedback. Aggressive attempts to silence legitimate consumer complaints may create reputational and legal risk.

A proper response strategy should include verification, polite communication, evidence gathering, platform complaint mechanisms and legal action only where the review is false, abusive, defamatory or unlawful.

Rating Scores, Badges and “Most Recommended” Claims

Businesses often use rating scores and badges such as “4.9/5,” “most recommended,” “top-rated,” “customer favorite,” “trusted by thousands,” or “number one choice.” These statements can be treated as advertising claims and must be substantiated.

A rating claim should reflect current, accurate and verifiable data. The business should disclose the source, sample size, period and method where necessary. A claim based on a small number of reviews should not create the impression of broad market approval. A “most recommended” claim should not be used unless the business can prove the comparison basis.

Ratings should not be averaged or displayed in a misleading way. For example, combining reviews from unrelated products, old versions, different sellers or foreign markets may mislead consumers. If a product was materially changed, old reviews may no longer be representative.

Advertising Board Sanctions

The Advertising Board may impose serious sanctions for misleading reviews, fake testimonials, hidden advertising and unfair commercial practices. The Ministry of Trade states that the Board may impose suspension, correction, administrative fines, temporary suspension and access blocking measures in appropriate cases.

For 2026, administrative fines for misleading advertisements and unfair commercial practices may range from 99,339 TL to 39,916,524 TL, depending on factors such as the nature of the violation, the benefit obtained, harm caused, fault, economic situation of the violator, advertising medium and whether the unfair commercial practice occurs nationally or through advertising.

Recent enforcement shows that digital consumer protection is an active priority. In May 2026, the Advertising Board reviewed 156 files, found 146 unlawful, imposed approximately 23 million TL in administrative fines and decided access blocking for 17 advertisements.

For businesses, this means review manipulation is not a minor marketing issue. It can lead to administrative fines, suspension of campaigns, removal of website content, marketplace disputes, consumer complaints, competitor actions and reputational damage.

Practical Compliance Checklist for Consumer Reviews and Testimonials

Businesses using consumer reviews and testimonials in Turkey should apply a structured compliance checklist.

First, verify that reviews come from consumers who actually purchased the product or received the service.

Second, do not publish reviews imported from platforms where purchase or service experience cannot be verified.

Third, clearly label verified purchase reviews.

Fourth, do not fabricate reviews, buy fake comments or use AI-generated customer experiences.

Fifth, do not suppress negative reviews while promoting positive ones in a misleading way.

Sixth, show review categories such as product, service, delivery, seller and provider clearly and accessibly in the same area.

Seventh, disclose incentives given for reviews.

Eighth, avoid employee, family, agency or insider reviews unless the relationship is clearly disclosed and the content is not misleading.

Ninth, ensure testimonials reflect genuine experience.

Tenth, do not use exceptional results as if they are typical.

Eleventh, ensure influencer testimonials are clearly disclosed as advertising.

Twelfth, prohibit health-treatment claims in reviews and testimonials used promotionally.

Thirteenth, verify rating scores, badges and “most recommended” claims.

Fourteenth, preserve records of review verification, publication dates, moderation decisions, consumer consent and campaign materials.

Fifteenth, respond to complaints transparently and avoid manipulative review practices.

Best Practices for E-Commerce Platforms and Marketplaces

E-commerce platforms should design review systems with legal compliance in mind. The system should connect reviews to actual orders. It should prevent non-buyers from submitting reviews that appear as verified purchase reviews. It should allow consumers to see positive and negative comments. It should prevent sellers from deleting negative reviews unfairly.

Platforms should also create clear seller rules. Sellers should be prohibited from buying fake reviews, offering rewards only for positive reviews, using review farms, manipulating product variations or inserting health claims into review replies. Platforms should monitor unusual review patterns, repeated language, sudden rating increases, suspicious accounts and review exchanges.

Where reviews are categorized, platforms should comply with the 2026 criteria requiring accessible display of all relevant categories in the same area. A platform should not show only product satisfaction while hiding delivery or seller problems in a less visible location.

Best Practices for Brands and Advertisers

Brands should treat testimonials as advertising claims. Before using a customer quote in an advertisement, they should confirm the customer’s identity, purchase or service experience, consent to use the statement, accuracy of the quote and representativeness of the result.

Marketing teams should not select only extreme positive outcomes. Legal teams should review testimonials in health, beauty, education, finance, real estate and children-related sectors. If a testimonial includes measurable claims, such as “saved 30%,” “lost 10 kg,” “earned money,” or “got results in two weeks,” the brand should verify and document the claim.

Influencer testimonials should be managed through written agreements and compliance briefs. The influencer should disclose sponsorship, avoid fake personal experience, avoid unsupported claims and preserve post records. The brand should monitor published content and act quickly if misleading content appears.

Conclusion

Consumer reviews and testimonials in Turkish advertising law are now a central consumer protection issue. Reviews and testimonials can strongly influence purchasing decisions, especially in digital markets. Because they function as social proof, they must be genuine, verifiable, balanced and transparent.

The Ministry of Trade has made clear that reviews and ratings are among the most important factors affecting consumers’ online purchasing decisions, and that businesses have verification obligations to prevent fake, misleading or unprovable reviews. The 2026 amendments further strengthened this framework by prohibiting the publication of consumer reviews obtained from platforms where purchase verification is not possible and by requiring review categories to be displayed clearly and accessibly in the same area.

For businesses operating in Turkey or targeting Turkish consumers, the safest approach is to build review systems around authenticity. Do not publish what cannot be verified. Do not hide relevant negative feedback. Do not present sponsored endorsements as independent experiences. Do not use fake or AI-generated testimonials. Do not turn consumer reviews into unlawful health claims. Do not manipulate ratings to create a false impression of trust.

A compliant review and testimonial strategy protects consumers, reduces Advertising Board risk and strengthens brand credibility. In the Turkish market, trust is not built by artificial ratings or selective praise. It is built by transparent, verifiable and honest consumer experience.