Introduction
Foreign companies increasingly target Turkish consumers through websites, social media, mobile applications, online marketplaces, influencer campaigns, search engine advertisements, programmatic ads, e-mail marketing, push notifications and cross-border e-commerce platforms. A company may be incorporated in the United States, the United Kingdom, Germany, the Netherlands, the United Arab Emirates or another jurisdiction, but if it directs advertising to consumers in Turkey, Turkish advertising and consumer protection rules may become relevant.
The subject of advertising law for foreign companies targeting Turkish consumers is therefore highly important for international brands, e-commerce sellers, SaaS providers, mobile app operators, fintech platforms, online education companies, tourism providers, cosmetic brands, health-related service providers, gaming companies, subscription platforms, influencers, agencies and foreign marketplaces.
A foreign company may assume that Turkish advertising law does not apply because it has no office, warehouse or company registration in Turkey. This assumption is risky. In digital advertising, targeting can be established through Turkish-language content, Turkish lira pricing, delivery to Turkey, Turkey-specific landing pages, Turkish social media accounts, Turkish influencers, Google Ads targeting Turkey, Turkish customer support, .tr domain use, local payment methods, Turkey-specific campaigns or direct references to Turkish consumers.
Turkish advertising rules are broad. The Regulation on Commercial Advertising and Unfair Commercial Practices applies to all commercial advertisements and unfair commercial practices directed at consumers. In addition, under Law No. 6502, commercial advertisements must comply with principles determined by the Advertising Board and must be honest, accurate and in line with public order, morality and personality rights.
This article explains how Turkish advertising law applies to foreign companies targeting Turkish consumers, including jurisdictional risk, online advertising, Turkish-language websites, e-commerce obligations, influencer marketing, targeted advertising, consumer reviews, price claims, sector-specific restrictions, commercial electronic messages, KVKK, enforcement, access blocking and administrative sanctions.
Why Foreign Companies Should Care About Turkish Advertising Law
Turkey is a large digital consumer market. Turkish consumers actively shop online, use mobile apps, follow influencers, compare prices, subscribe to digital services and buy from foreign websites. This creates commercial opportunity for foreign companies, but also legal exposure.
A foreign company targeting Turkish consumers should not treat Turkey as merely another audience segment. Turkish law contains specific rules on misleading advertising, unfair commercial practices, price claims, discount advertising, hidden advertising, influencer disclosures, targeted advertising, consumer reviews, children’s advertising, e-commerce, commercial electronic messages, distance contracts and sector-specific advertising restrictions.
The Advertising Board actively monitors digital advertisements. In its 369th meeting on 14 May 2026, it reviewed 156 files, found 146 unlawful, imposed approximately 23 million TL in administrative fines and ordered access blocking for 17 advertisements. This enforcement practice shows that digital advertising is not outside regulatory supervision.
Foreign companies should therefore build Turkish advertising compliance into their market-entry strategy before launching campaigns aimed at Turkish consumers.
When Is a Foreign Advertisement Considered Targeted at Turkish Consumers?
There is no single factor that determines whether a foreign advertisement targets Turkish consumers. The assessment is usually based on the overall commercial direction of the advertising activity.
Indicators may include:
Turkish-language website or landing page.
Turkish lira pricing.
Delivery, shipping or service availability in Turkey.
Turkey-specific discount campaigns.
Use of Turkish influencers.
Social media ads targeted to users in Turkey.
Google Ads or Meta Ads geotargeted to Turkey.
Turkish customer support.
Turkish phone number or WhatsApp line.
Turkish return or cancellation policy page.
Use of Turkish cultural references, holidays or national campaigns.
Turkish e-mail, SMS or push notification marketing.
A company may also target Turkish consumers through app stores, online marketplaces, travel platforms, crypto platforms, financial apps, health tourism websites or educational services. The more Turkey-specific the commercial communication is, the higher the risk that Turkish consumer and advertising rules will be applied.
General Scope of Turkish Advertising Rules
The Turkish commercial advertising framework is broad. The Regulation on Commercial Advertising and Unfair Commercial Practices covers consumer-facing commercial advertisements and unfair commercial practices. The purpose of the regulation is to determine the principles that advertisers, advertising agencies, media organizations and all persons or entities involved in advertising must follow, and to protect consumers against unfair commercial practices.
This broad wording is important for foreign companies. A company does not avoid Turkish advertising compliance merely by using a foreign agency, foreign server, foreign social media account or foreign domain. If the message reaches and targets Turkish consumers, the advertisement should be reviewed under Turkish rules.
The main principles are simple but strict:
Advertisements must be accurate.
Advertisements must be honest.
Advertisements must not mislead consumers.
Advertisements must not exploit lack of knowledge or experience.
Advertisements must not create unfair commercial practices.
Material conditions must be clear.
Hidden advertising is prohibited.
The overall impression on the average Turkish consumer matters.
Misleading Advertising Risk for Foreign Companies
Misleading advertising is one of the main legal risks for foreign businesses. A foreign company may use claims that are acceptable in its home country but problematic in Turkey. Examples include:
“Best in Turkey.”
“Number one choice.”
“Guaranteed result.”
“Lowest price.”
“Free shipping.”
“Risk-free investment.”
“Doctor-approved.”
“Organic.”
“Eco-friendly.”
“Lifetime warranty.”
“Cancel anytime.”
“Limited offer.”
“Only today.”
Such claims must be accurate, verifiable and not misleading in the Turkish market. A claim that is true in another country may be misleading in Turkey if the product, service, warranty, delivery, price or legal conditions differ.
For example, “free returns” may be misleading if Turkish consumers must pay return shipping. “Lifetime warranty” may be misleading if it is not valid in Turkey. “EU certified” may be misleading if it implies official Turkish approval. “Best price in Turkey” must be supported by objective evidence.
Foreign companies should localize legal claims, not merely translate global marketing copy.
Turkish-Language Advertising and Translation Issues
Translation is a major compliance issue. Many foreign companies translate global advertising copy into Turkish without reviewing the legal meaning. This can create exaggerated or inaccurate claims.
For example:
“Clinically proven” may require product-specific evidence.
“Guaranteed” may create a strict legal expectation.
“Free” may be misleading if conditions apply.
“Officially approved” may imply Turkish authority approval.
“Natural” may require substantiation.
“Medical effect” may turn a cosmetic claim into a health claim.
“Investment opportunity” may trigger financial advertising risk.
Foreign companies should not rely on literal translation. They should review whether the Turkish wording creates a stronger impression than the original. Turkish consumers will assess the advertisement based on the Turkish version, not the internal English version.
Disclaimers must also be translated clearly. A material condition hidden in English terms and conditions may not be sufficient for a Turkish consumer-facing advertisement.
Price Advertising and Currency Claims
Price information is a key part of advertising. Foreign companies targeting Turkey should be careful with currency, taxes, customs duties, delivery fees, service charges, platform fees and refund conditions.
A foreign e-commerce advertisement may be misleading if it shows a low product price but hides customs costs, import taxes, delivery charges or mandatory service fees. A SaaS advertisement may be misleading if it shows “monthly price” but charges annually. A travel advertisement may be misleading if local taxes or resort fees are hidden.
The Ministry of Trade has issued guidance and announcements concerning price information and discount sales advertisements, emphasizing the responsibilities of advertisers, agencies, media organizations, sellers, providers and intermediary service providers.
Foreign companies should ensure that Turkish consumers understand:
The total price.
Currency.
Taxes.
Customs or import costs where relevant.
Delivery fees.
Subscription renewal price.
Refund conditions.
Payment method fees.
Campaign limitations.
A headline price should not attract the consumer with an unrealistically low number while material costs appear later.
Discount Advertising and Campaigns
Foreign brands frequently use global campaigns such as Black Friday, Cyber Monday, New Year sales, summer sales, launch discounts and limited-time offers. These campaigns may also target Turkey.
Discount claims must be genuine. The reference price should not be artificial. A company should not increase prices before a discount campaign and then advertise a false discount. Campaign conditions should be clear.
The Ministry of Trade announced 2026 amendments to the advertising regulation, including new rules on discount advertising and conditional sales advertisements. The Ministry stated that conditional sales advertisements providing discounts or other benefits are subject to discount advertising rules, and for services the price immediately before the discounted price is taken as the basis.
Foreign companies should preserve evidence of previous prices, campaign periods, eligible products, excluded products and actual availability. This is especially important for online stores and mobile apps where prices can change dynamically.
E-Commerce Advertising and ETBİS Considerations
Foreign companies selling goods or services online to Turkish consumers should also evaluate e-commerce compliance. ETBİS is Turkey’s Electronic Commerce Information System. The Ministry states that electronic commerce service providers and intermediary service providers that enable contracts or orders for the sale of goods or services over a network must register with ETBİS before starting activity.
The Ministry’s FAQ also states that where cross-border electronic commerce is carried out, annual trade volume must be reported by country and payment method by the end of March each year.
For foreign companies, the exact obligation should be assessed according to the business model, legal presence, marketplace structure, platform role and whether the activity falls within the Turkish e-commerce framework. A foreign company using a Turkish marketplace, maintaining a Turkey-specific online store, or operating a platform directed at Turkish consumers should not ignore e-commerce registration and information obligations.
Advertising compliance and e-commerce compliance are connected. A misleading advertisement may lead to a consumer order; an e-commerce platform may then face additional obligations concerning pre-contractual information, cancellation rights, complaint systems and consumer communication.
Distance Contracts and Consumer Information
Many foreign companies conclude contracts with Turkish consumers online. These may include product sales, app subscriptions, SaaS memberships, digital content, travel bookings, online education, consulting, health tourism packages or financial services.
Where distance contract rules apply, the consumer must receive clear pre-contractual information. The advertisement should match the contract terms. A landing page should not promise free cancellation if the contract later restricts cancellation. A product page should not advertise Turkish delivery if delivery is unavailable or subject to excessive hidden cost.
The Ministry’s 2026 administrative fine announcement states that violations concerning distance contracts, including consumer rights such as withdrawal rights and prevention of arbitrary and unjustified order cancellation by sellers, may lead to administrative fines of 3,973 TL per unlawful transaction or contract in 2026.
Foreign businesses should therefore align ads, landing pages, checkout screens, terms of use, cancellation policies and customer support responses.
Influencer Marketing by Foreign Companies
Foreign companies often use Turkish influencers to enter the Turkish market. This is a high-risk area. If an influencer receives money, free products, discounts, travel, event participation, affiliate commission, referral income or another benefit, the commercial nature must be disclosed.
The 2026 amendments announced by the Ministry of Trade require social media influencers who receive benefits such as earnings, discounted products or services, or event participation to use wording such as “advertisement” or “promotion” so that the advertising nature is clearly understood.
A foreign company cannot avoid responsibility by claiming that the influencer published the content independently. The advertiser, agency and media side may all be examined depending on the facts. Influencer briefs should therefore be legally reviewed. The influencer should be prohibited from making unsupported claims, health claims, price claims, superiority claims or false personal experience statements.
For example, a foreign cosmetic company should not allow a Turkish influencer to say that a cream “treats acne” if the product is legally a cosmetic. A foreign crypto platform should not allow a Turkish influencer to promise profit. A foreign online course provider should not allow claims of guaranteed job placement unless fully substantiated.
Hidden Advertising and Sponsored Content
Hidden advertising is prohibited in Turkey. Foreign companies should be careful with native advertising, sponsored articles, affiliate links, product placements, influencer “daily routine” videos, review websites and comparison platforms.
A foreign company may pay for a Turkish news website article, YouTube review, Instagram reel or blog post that appears editorial. If the commercial nature is not clear, the content may be treated as hidden advertising.
Sponsored content must be clearly labeled, but labeling alone is not enough. The claims inside the sponsored content must also be lawful. A sponsored article that says “the safest investment platform” or “the best clinic in Turkey” may still be misleading even if labeled as sponsored.
Foreign companies should require clear disclosure and claim approval in all sponsored content contracts.
Targeted Advertising and Personalization
Foreign companies frequently use targeted advertising to reach Turkish users. They may use Meta Ads, Google Ads, TikTok Ads, app install campaigns, customer match lists, retargeting pixels, cookies, SDKs, location targeting or lookalike audiences.
The 2026 amendments announced by the Ministry of Trade introduce specific rules for targeted advertising. Advertisers may conduct targeted advertising based on consumers’ online behavior and personal data analysis only if they provide consumers with direct and easily accessible information about the criteria used to show the advertisement and how those criteria can be changed.
The same amendments prohibit targeted advertising directed at children through profiling based on personal data.
Foreign companies targeting Turkish consumers should therefore review:
Cookie banners.
Mobile SDKs.
Pixel use.
Retargeting campaigns.
Lookalike audiences.
Customer lists.
Location-based ads.
Ad preference settings.
Children’s audience exclusions.
Targeted advertising is not prohibited generally, but transparency and consumer control are becoming more important.
KVKK and Personal Data Issues
Advertising targeted at Turkish consumers may involve personal data under Turkish data protection law, known as KVKK. Foreign companies may collect or process names, e-mails, phone numbers, device IDs, cookies, location data, browsing behavior, purchase history, app activity, marketing preferences and profiling data.
Even if data processing takes place outside Turkey, a company targeting Turkish consumers should evaluate KVKK risk. This is especially important where the company uses Turkish-language forms, newsletter subscriptions, mobile app tracking, remarketing pixels, payment data, customer support systems or Turkish influencer lead-generation campaigns.
The Ministry’s commercial electronic message guidance notes that messages sent without explicit consent may also raise issues under KVKK and refers to potential applications to the Personal Data Protection Authority.
Advertising compliance and data protection compliance should therefore be handled together. A lawful advertisement can still create KVKK exposure if the targeting, tracking or lead-generation process is unlawful.
Commercial Electronic Messages
Foreign companies may send marketing e-mails, SMS, WhatsApp messages, app push notifications or calls to Turkish consumers. These communications may fall under Turkish commercial electronic message rules.
The Ministry of Trade states that consent must be obtained before sending commercial electronic messages and that consent remains valid until the recipient uses the right of refusal. The Ministry also states that recipients may file complaints electronically or through provincial directorates within three months from the date the commercial electronic message was sent.
Foreign companies should not assume that a consumer who purchased a product once has consented to all future marketing. Transactional messages, such as order confirmations or delivery updates, should be separated from promotional messages. Marketing lists should be managed by channel: e-mail, SMS, phone, push notification and WhatsApp should not be treated as the same consent.
Consumer Reviews and Testimonials
Foreign companies often use reviews from global websites, app stores, Trustpilot-style platforms, marketplace ratings, influencer testimonials and social proof widgets. Turkish advertising rules increasingly regulate consumer reviews.
The 2026 amendments announced by the Ministry of Trade provide that consumer reviews obtained from platforms where purchase verification is not possible may not be published. Where reviews are categorized under headings such as product, service, delivery, seller or provider, all evaluations must be displayed clearly, understandably and accessibly in the same area.
Foreign companies should avoid:
Fake reviews.
AI-generated testimonials.
Employee reviews.
Imported unverifiable reviews.
Selective display of only positive reviews.
Review scores from unrelated markets.
Reviews for a different product version.
A review that is genuine in another country may still be misleading in Turkey if the Turkish product, delivery, warranty, service or price differs materially.
Sector-Specific Advertising Restrictions
Foreign companies must also comply with sector-specific Turkish advertising rules. General advertising law is only the starting point.
High-risk sectors include:
Cosmetics.
Food supplements.
Medical devices.
Healthcare and medical aesthetics.
Dental services.
Financial services.
Crypto assets.
Real estate.
Tourism and hotels.
Alcohol and tobacco.
Children’s products.
Gambling and betting.
For example, a foreign cosmetic brand cannot advertise treatment claims in Turkey if the product is legally a cosmetic. A foreign clinic targeting Turkish patients must consider healthcare advertising restrictions. A foreign financial platform must avoid guaranteed-return claims. A foreign betting website targeting Turkey may face access blocking and enforcement risk. In 2026, the Advertising Board announced access blocking decisions for websites found to advertise illegal betting.
Foreign companies should therefore perform sector-specific legal review before launching Turkish campaigns.
Children and Vulnerable Consumers
Advertising directed at children is closely scrutinized. The 2026 amendments prohibit targeted advertising directed at children through profiling based on personal data. This is particularly important for mobile games, toy brands, video platforms, education apps, children’s clothing brands, food products and entertainment services.
Foreign companies should avoid manipulative content such as:
“Ask your parents now.”
“Your friends already have this.”
“Do not miss out.”
“Buy now to win.”
“Only smart kids choose this.”
They should also avoid dark patterns in apps, in-game purchases, virtual currencies and subscriptions. Children may not understand recurring payments, behavioral advertising, sponsored content or virtual rewards.
Advertising to vulnerable groups such as elderly consumers, patients, debtors or financially distressed consumers should also be handled carefully.
Foreign Marketplaces and Platform Responsibility
Foreign marketplaces targeting Turkish consumers may face additional responsibilities. A marketplace may host sellers, display product listings, rank results, publish reviews, process payments, show sponsored placements and manage customer complaints.
If the platform influences consumer decisions in Turkey, its advertising and commercial practices may be examined. Sponsored rankings should be labeled. Review systems should be reliable. Fake scarcity messages should be avoided. Mandatory fees should be disclosed. Consumer complaint systems should function.
The Ministry’s 2026 fine announcement states that intermediary service providers must establish and continuously keep open systems suitable for consumers to submit and track requests and notifications; violation of this obligation may lead to a 6,380,408 TL fine in 2026.
Foreign marketplaces should therefore evaluate whether their Turkey-facing operations trigger intermediary obligations under Turkish consumer and e-commerce law.
Domain Names, Turkish Landing Pages and Local Trust Signals
Foreign companies often use local trust signals to increase conversion. These may include Turkish flags, Turkish customer support, “Turkey official store,” “authorized distributor,” “local warranty,” “official partner,” or “Türkiye’ye özel kampanya.”
Such claims must be accurate. “Official store” may be misleading if the seller is not the authorized Turkish representative. “Local warranty” may be misleading if warranty service is provided only abroad. “Authorized distributor” must be supported by evidence. A Turkish flag or local office address should not create a false impression of local legal presence.
If the company uses a .tr domain, local phone number, Turkish address or Turkish support team, the content should be aligned with actual legal and operational structure.
Warranty, Returns and After-Sales Claims
Foreign sellers often advertise warranty or return benefits. These claims must be carefully localized.
Risky claims include:
“Easy return.”
“Free return.”
“Two-year warranty.”
“Official warranty.”
“Repair service in Turkey.”
“Money-back guarantee.”
“No questions asked refund.”
If return shipping is paid by the consumer, this should be clear. If warranty service is outside Turkey, this should be disclosed. If a money-back guarantee has conditions, those conditions should be visible. If after-sales service is required under Turkish law, the foreign seller should assess whether it must provide Turkish documentation, service network information or warranty documents.
The Ministry’s 2026 fine announcement states that failures concerning warranty certificates and Turkish user manuals may lead to administrative fines, and failure to obtain an after-sales service qualification certificate where required may lead to a 2,013,887 TL fine in 2026.
Dark Patterns and Interface Design
Foreign companies should not use manipulative interface design when targeting Turkish consumers. Dark patterns may include pre-selected paid add-ons, hidden cancellation buttons, fake countdown timers, difficult opt-outs, confusing subscription flows, hidden fees and misleading “continue” buttons.
The Advertising Board has stated that it continues active enforcement against digital practices that mislead consumers and cause consumer harm. In 2026, the Board’s 369th meeting included decisions against misleading digital guidance and unlawful advertisements, with administrative fines and access blocking.
Foreign companies should review the full Turkish user journey:
Ad impression.
Landing page.
Product page.
Basket.
Checkout.
Consent screens.
Subscription confirmation.
Cancellation flow.
Refund request.
Customer support.
A compliant advertisement can still become unlawful if the interface manipulates the consumer after the click.
AI-Generated Advertising and Virtual Influencers
Foreign companies increasingly use AI-generated visuals, virtual influencers, synthetic voices, AI chatbots and automated personalized ads. Turkish rules are also developing in this area.
The 2026 amendments announced by the Ministry of Trade require clear disclosure where advertisements use AI-generated digital characters that cannot be distinguished from real humans. They also prohibit advertisements where an AI-generated digital copy of a real person creates the impression that the person personally experienced or recommended a product or service.
Foreign companies should not use synthetic Turkish influencers, AI-generated testimonials or virtual customer stories without clear disclosure. They should also avoid AI-generated before-and-after visuals, fake reviews or fabricated expert endorsements.
Access Blocking and Online Enforcement
Foreign companies may be difficult to fine or contact directly if they have no local presence. However, online enforcement can still occur. The Advertising Board may decide access blocking for online advertisements in appropriate cases. In May 2026, the Board ordered access blocking for 17 advertisements in one meeting.
This is important for foreign companies. A company may not be physically present in Turkey, but its website, landing page, advertisement, app campaign or digital content may still be restricted if it is found unlawful.
Access blocking is particularly relevant for illegal betting, unsafe products, misleading health claims, unauthorized financial promotions, prohibited product advertising and fake websites. Foreign businesses should therefore treat Turkish compliance as a practical enforcement issue, not merely a theoretical legal question.
Administrative Fines
Unlawful advertisements and unfair commercial practices may result in significant administrative fines. For 2026, the Ministry of Trade announced that fines for misleading advertisements and unfair commercial practices may range from 99,339 TL to 39,916,524 TL, depending on factors such as the unfairness of the violation, benefit obtained, harm caused, fault, economic condition of the violator, advertising medium and whether the unfair practice occurs nationwide or through advertising.
Foreign companies may also face sector-specific sanctions, commercial electronic message sanctions, e-commerce sanctions, product safety measures, customs issues, KVKK penalties, access blocking, platform takedowns, marketplace penalties and reputational harm.
A Turkey-facing advertising campaign should therefore be documented. Companies should preserve:
Ad versions.
Targeting settings.
Influencer contracts.
Claim substantiation files.
Price history.
Discount evidence.
Consumer consent logs.
Cookie consent records.
Landing page screenshots.
Terms and conditions.
Complaint records.
Practical Compliance Checklist for Foreign Companies
Foreign companies targeting Turkish consumers should apply the following checklist:
Determine whether the campaign targets Turkey.
Review Turkish-language copy legally, not only linguistically.
Check whether all claims are accurate for Turkish consumers.
Avoid unsupported “best,” “number one,” “guaranteed,” “free,” “official,” or “approved” claims.
Disclose material conditions clearly in Turkish.
Show total price, currency, tax, delivery and return conditions transparently.
Keep evidence for discount and price claims.
Review e-commerce and ETBİS obligations.
Check distance contract and withdrawal information.
Separate marketing messages from transactional messages.
Obtain valid consent for commercial electronic messages where required.
Review KVKK compliance for targeting, cookies and lead generation.
Clearly disclose influencer relationships.
Avoid hidden advertising and undisclosed sponsored content.
Ensure consumer reviews are verified and not manipulated.
Provide targeted advertising criteria and preference controls.
Do not profile children for targeted advertising.
Review sector-specific advertising rules.
Avoid dark patterns in checkout and cancellation flows.
Disclose AI-generated characters where required.
Preserve campaign evidence and approval records.
Best Practices for Market Entry
Foreign companies entering the Turkish market should not launch advertising before legal localization. The safest process is:
First, classify the product or service under Turkish law.
Second, identify whether sector-specific advertising restrictions apply.
Third, review claims, visuals, pricing and campaign conditions.
Fourth, review e-commerce, distance contract and commercial message rules.
Fifth, review KVKK and targeted advertising practices.
Sixth, approve influencer and agency materials.
Seventh, preserve evidence and monitor consumer complaints.
Legal localization is not the same as translation. A global campaign that works in London, Berlin or Dubai may create legal risk in Istanbul. Turkish consumer perception, Turkish regulatory practice and Turkish sector-specific rules must be assessed independently.
Conclusion
Advertising law for foreign companies targeting Turkish consumers is a serious compliance area. A foreign company may face Turkish advertising, consumer protection, e-commerce, commercial electronic message, KVKK and sector-specific rules if it directs commercial communication to consumers in Turkey.
The core rule is that Turkish consumer-facing advertisements must be honest, accurate and not misleading. The Regulation on Commercial Advertising and Unfair Commercial Practices covers consumer-directed commercial advertisements and unfair commercial practices. Under Law No. 6502, commercial advertisements must comply with the Advertising Board’s principles and must be honest and accurate.
The 2026 regulatory environment is especially important. The Ministry of Trade announced new rules on targeted advertising, influencer disclosures, children’s profiling, AI-generated advertisements, consumer reviews and discount advertising. The Advertising Board continues active enforcement, including administrative fines and access blocking for unlawful online advertisements.
For foreign companies, the safest principle is simple: if you target Turkish consumers, advertise as if Turkish law applies. Do not rely on foreign incorporation, foreign servers or global terms to avoid local compliance. Use accurate Turkish-language disclosures. Substantiate every claim. Make prices and conditions clear. Respect consent and data protection rules. Disclose influencer and sponsored content. Avoid dark patterns, fake reviews and exaggerated superiority claims.
A compliant Turkish advertising strategy protects consumers, reduces enforcement risk and strengthens market trust. In cross-border digital commerce, legal success depends not only on reaching Turkish consumers, but also on communicating with them transparently, lawfully and fairly.
Yanıt yok